The ultimate guide to better branded SEO in only 5 steps
Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.
content analytics
Content performance measurement is difficult for marketers and publishers alike. Let's get beyond traffic, likes and pageviews and dive into metrics that matter.
64 posts from content analytics
The new darling of content intelligence tools: Frase review
Frase is attracting attention as the newest content intelligence tool on the market. Read The Content Technologist review.
The bright new keyword research tool: Mangools review
Mangools is an inexpensive but robust keyword and SEO research tool. Read The Content Technologist review.
4 common content engagement analytics patterns that shed light on the lurkers
Want to learn more about how your audience engages with your content? Here are 3 Google Analytics setups and one email metric to watch.
First-party audience data collection 101: 5 methods to wrangle your owned data
What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.
CT No. 70: Everyone’s invited to the first-party data party
1/21: First-party data collection 101, a free-to-use robust survey tool; and great stats on news consumption and audience trust.
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