Audience & UX

Transformers take static vector embeddings, which assign single values to every token, and expand their context, nearly simultaneously as they process the context of every other word in the sentence. But who cares, let's listen to a pop song!

Before you choose a platform for yourself or your company, think seriously about what how you want to create, manage, distribute, maintain and monetize your content.

Style guides come in many forms and levels of complexity. Our recommendation keeps the elements brand style in tact while enforcing correctness without a heavy hand.

When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?

With data science and algorithms being panned into binary, good-versus-bad narratives, where can we find clarity and room to experiment?

How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?