How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.
Content analytics48 posts
Content performance measurement is difficult for marketers and publishers alike. Let's get beyond traffic, likes and pageviews and dive into metrics that matter.
Now that you've built your content pillars, here's how to measure them. Hint: it's not audience size.
Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.
If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.
Session duration and engaged time are crucial performance metrics for content-rich websites. Learn why they're often misread.