content analytics

Content performance measurement is difficult for marketers and publishers alike. Let's get beyond traffic, likes and pageviews and dive into metrics that matter.

Latest stories

64 posts

measurement

Your social media engagement died. Can you resurrect it?

Automation killed the social media star. How can creators embrace evolving social media algorithms without chasing their audience away?

Keep brands weird: The research framework for exceptional data-driven content

A diagram of the Content Research Framework, showing categories of self-collected and co-collected insights.

If you’re feeding yourself the same inputs as everyone else, you run the risk of homogenous, bland, boring content. This content research framework will help you find the right data.

Engagement rate and beyond: The best TikTok, Facebook & Instagram metrics for content analysis

Can’t remember when you last took a look at your social analytics numbers? Today’s the day for a health check-up.

On iteration: Why digital business folks and content producers don’t always see eye-to-eye

Iteration is a repetition of a process to solve a specific problem, and it’s a big part of how machine learning algorithms are developed. But the way devs and data scientists think about iteration doesn’t always match with editorial and entertainment industry production methodologies and norms.

Strategy

Redefining search intent: Is a Google killer really in our midst?

It’s easy to critique Google and SEO if you don’t know how it can help a site with quality content. But hunger for the next big thing can steer users elsewhere. Why is everyone looking for a Google killer?

How to ditch tactic-level SEO and create an audience acquisition strategy

Shift your mindset from SEO tactics to organically acquiring an audience on digital channels.