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How do keyword research tools generate their data?
How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.
Content analytics
48 postsContent performance measurement is difficult for marketers and publishers alike. Let's get beyond traffic, likes and pageviews and dive into metrics that matter.
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Prove your content's value! Measuring pillar performance
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How to use algorithmic and audience data to build content pillars
Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.
Content pillars: The next evolution of impactful branded content strategy
If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.
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Commonly misread metrics: Time on page, session duration and engaged time
Session duration and engaged time are crucial performance metrics for content-rich websites. Learn why they're often misread.