The tyranny of the landing page
"Drive traffic to the landing page" is the most time-worn of hastily considered digital marketing tactics. Here's why you should think a little bigger.
consulting
Blending into the professional online community scene
Seeking professional communities that are going to last through to the next decade and fit with my business lifestyle.
A shortcut to website redesign scoping: The Postlight RFP Builder
The talented developers at Postlight put together a handy tool to help you understand what your needs will be for the website RFP process. Read The Content Technologist review.
The 7 docs you'll need to onboard a new content or marketing technology
If you're onboarding new marketing software, I recommend creating some materials to mitigate that WTF moment your team is going to have when they open their new tool.
What is a content technologist?
A content technologist helps businesses and individuals understand the tools and services they need to create, manage, distribute and evaluate their content in the digital marketplace. Read more about what a content technologist does.
CT No.238: Language is the technology
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
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