How to measure brand lift using Google Search Console
Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.
The needs of digital content businesses in late capitalism differ starkly from legacy publishing models. Explore how automation, ad-supported media, subscription culture and publishing culture are changing drastically in the 2020s.
106 posts from the business of content
The ultimate guide to better branded SEO in only 5 steps
Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.
Basecamp and the politics of software
Basecamp has long been the low-cost project management (PM) software of choice for nonprofits and small businesses. Why is it in the spotlight now?
Choosing the best content management system in 2021
Headless, no-code, or enterprise? Answer these questions to before you choose a new content management system.
The 10 dimensions of evaluating the B2B media landscape
B2B media is having a moment. Consider these 10 dimensions when checking out new B2B media sources.
Mixology and trust signals: What my server gig taught me about tech marketing
Storytelling, sales strategies, and trust signals from a cocktail bar at the forefront of the mixology trend
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