the business of content

The needs of digital content businesses in late capitalism differ starkly from legacy publishing models. Explore how automation, ad-supported media, subscription culture and publishing culture are changing drastically in the 2020s.

Latest stories

111 posts

Mixology and trust signals: What my server gig taught me about tech marketing

Storytelling, sales strategies, and trust signals from a cocktail bar at the forefront of the mixology trend

Blending into the professional online community scene

Seeking professional communities that are going to last through to the next decade and fit with my business lifestyle.

First-party audience data collection 101: 5 methods to wrangle your owned data

What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.

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CT No. 70: Everyone’s invited to the first-party data party

1/21: First-party data collection 101, a free-to-use robust survey tool; and great stats on news consumption and audience trust.

Cookie and privacy management without a lawyer: Iubenda review

Website and user data privacy management is difficult, ugly and hard to get right. Is Iubenda the solution for it all?

Gathering audience data from your content

Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.