Next Wednesday, July 16, at 6pm PDT I am speaking (virtually) about the future and new directions of SEO at the Content Strategy Seattle meetup. Join us!

Structured content, accessibility and audience: How SEO has evolved beyond keywords and meta descriptions


I rarely do events this late in the day, so especially if you're on the West Coast or in Australia/Asia, it's a great opportunity for you to catch me going off about the future of the algorithm.

For those of you in less advantageous time zones, I'm planning on giving this talk again later in the quarter. Stay tuned to this newsletter for more deets.

If you're interested in having me speak on this topic on a more intimate scale at your agency or company, please reply to this email.

Gig alert! Looking for a social content manager

Pass along to your socially oriented colleagues!

The Content Technologist is looking for a social content manager to revive and cultivate its languishing organic social media presence. Self-promotion is not a strength on this website, so it would be rad if you can help out with posting. 4 hours weekly, so full- or part-time freelancers preferred.

You're an ideal fit for this gig if you:

  • Genuinely enjoy or are curious about organic B2B digital media
  • Are adept at professional social media content creation (LinkedIn & Twitter)
  • Have opinions about software and occasionally find it delightful
  • Would like to learn more about website management, SEO, UX and/or content analytics
  • Are U.S.-based (I don't have the capacity to deal with international taxes, sorry!)
  • Can meet for 1 hour weekly between 10am and 2pm Central on M, Tu, OR W

What you'll help with:

  • Adapting newsletter/web content into LinkedIn and Twitter posts
  • Website management (posting, tagging in Ghost CMS)
  • Light newsletter copy-editing
  • Reviews, eventually

There's potential to grow based on results and mutual interest. I know what reasonable organic social results look like, and we'll chat KPIs together. I don't need full community management or paid media campaign management, mostly one-way organic editorial help. Again, it's only 4 hours a week. Please don't try to convince me that B2B Instagram is a good idea.

$50/hour. Early career folks encouraged to apply.

If you fit the description above and can write B2B content without using the words "leverage" or "utilize," visit this page and fill the form with your portfolio/resume.

A tip based on early applications: Since it's a gig that involves Twitter and LinkedIn, sharing an example of your work on Twitter and/or LinkedIn is more likely to inspire me to reach out than sharing an Instagram profile.

New issues of The Content Technologist return in two weeks.

The Content Technologist is written by Deborah Carver, an independent consultant based in Minneapolis and a member of Indee Marketing Co-op.

Want to work together parsing out content analytics, SEO, design and strategy or any of the other topics covered in this newsletter? Get in touch or just reply to this email.