CT No.230: Forecasting content impact
A step-by-step method to proving the value of your 2025 content plans

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
A step-by-step method to proving the value of your 2025 content plans
Considering the men who win the game
How to use a measurement model to understand the effectiveness of content
How to measure your content's performance, regardless of the business model
How to prove your content's value to your business
Explore a city, I implore.
The words we publish and hold up for peer review remain the best representation of our brains at work in the digital world. A published paper is the best way to look closely at the foundational assumptions of LLMs. And those begin with pop culture.
Transformers take static vector embeddings, which assign single values to every token, and expand their context, nearly simultaneously as they process the context of every other word in the sentence. But who cares, let's listen to a pop song!
How to understand tokens and vector embeddings, for word people.
Even in the face of "black box" algorithms, the history of artificial intelligence—natural language processing, more specifically—has left plenty of clues. While we can't understand the full equation, we can see how building blocks create common patterns in how current algorithms process language.