Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
RightMessage laser-focuses on doing one thing really well: customizing messaging for users who are already in your system without a login and sending their data entry to your database.
The best writing advice I’ve been given is: write what you want to read. It’s the same with personalized marketing: Personalize how you’d like to receive your personalization.
If you're onboarding new marketing software, I recommend creating some materials to mitigate that WTF moment your team is going to have when they open their new tool.
A content technologist helps businesses and individuals understand the tools and services they need to create, manage, distribute and evaluate their content in the digital marketplace. Read more about what a content technologist does.
