Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

364 posts

The Business of Content

Do content marketers buy tech?

In conversations with several content software vendors, they’ve indicated that they’re not tabling at Content Marketing World. Why is that?

Search & Discovery

What is entity optimization in SEO content?

In SEO, entities are the “topic clouds” or holistic concepts that surround a keyword. Entity optimization is both extremely simple and maddeningly complex. Learn about entity optimization.

Search & Discovery

A curious and innovative approach to entity optimization: Clearscope review

Clearscope enables SEO-focused content creators to understand the exact words and phrases that Google uses to build its entities. Read The Content Technologist's review of Clearscope.

The Business of Content

My tech stack: August 2019

Every six months or so, I’ll give you an update on the tools I’m using for my consulting business. Here’s what I’m using right now.

Interactive video without much hassle: VidGrid review

Perfect for implementing customized training videos or adding some information-gathering following a more polished marketing video, VidGrid is mindnumbingly easy to use.

AI & Algorithms

Astrology memes and algorithms

Why do we find astrology so interesting in the age of algorithms? We have a theory.