Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
GSC Insights is an automated dashboard with content-focused data from both Search Console and Google Analytics, along with some brand new data that Google has never before offered as a default calculation.
KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.
