Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

362 posts

My tech stack: 2020 edition

What software do I use? Here's the 2020 recap of The Content Technologist tech stack.

Production

Better feedback for dev and live web projects: Markup.io review

Ever wish for a tool where you could just write comments on a website, the way you can write on a piece of paper? Markup.io is that tool.

Analytics

How to read the Google Search Console Insights report

GSC Insights is an automated dashboard with content-focused data from both Search Console and Google Analytics, along with some brand new data that Google has never before offered as a default calculation.

Save the content: Pocket review

Pocket is Mozilla's software for organizing and saving links across devices. Read The Content Technologist review.

Analytics

The downfalls of content performance KPIs

KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.

Audience & UX

A short-term Substack review

You know what Substack does. Like Blogger and Wordpress and Tumblr, Substack is a way of life. Read The Content Technologist review.