Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
GSC Insights is an automated dashboard with content-focused data from both Search Console and Google Analytics, along with some brand new data that Google has never before offered as a default calculation.
Pocket is Mozilla's software for organizing and saving links across devices. Read The Content Technologist review.
KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.
You know what Substack does. Like Blogger and Wordpress and Tumblr, Substack is a way of life. Read The Content Technologist review.
What did I learn after writing a newsletter every week for a year?
SEO brings more audience feedback into content production -- and that's a good thing. Here's why I still believe that SEO improves content.