CT No.69: Foundations for a content-based data strategy
1/14/21: Data acquisition for content marketers, annual survey, a cookie widget tool review, and new tools from Google.

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
1/14/21: Data acquisition for content marketers, annual survey, a cookie widget tool review, and new tools from Google.
Our culture needs to reconsider -- deeply, honestly -- the economics and standards of the content and media environment.
This year's most read content and my favorite posts.
Wishes for rest and reflection
I'm not a web developer, but I know how to build websites. Read about my process for The Content Technologist's redesign.
For those of us suffering from digital and social distance fatigue: Gather proximity chat is here to save the day.
The words we publish and hold up for peer review remain the best representation of our brains at work in the digital world. A published paper is the best way to look closely at the foundational assumptions of LLMs. And those begin with pop culture.
Transformers take static vector embeddings, which assign single values to every token, and expand their context, nearly simultaneously as they process the context of every other word in the sentence. But who cares, let's listen to a pop song!
How to understand tokens and vector embeddings, for word people.
Even in the face of "black box" algorithms, the history of artificial intelligence—natural language processing, more specifically—has left plenty of clues. While we can't understand the full equation, we can see how building blocks create common patterns in how current algorithms process language.