Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

361 posts

4 common content engagement analytics patterns that shed light on the lurkers

Want to learn more about how your audience engages with your content? Here are 3 Google Analytics setups and one email metric to watch.

newsletter

CT No. 71: Analytics that illuminate your audience of lurkers

1/28: How to use Google Analytics to create reports on your audience, a review of Mangools and links about good jobs and bad jobs

Intentional and logical survey and audience data collection: KoBo Toolbox

KoBo Toolbox's robust survey platform is free to use for all as a data collection tool, optimized for many devices and environments.

First-party audience data collection 101: 5 methods to wrangle your owned data

What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.

measurement