CT No.94: Not so good, better, best
What does personalization look like in 2021? Check out these examples.

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
What does personalization look like in 2021? Check out these examples.
When actually engineering and optimizing content for personalization, two major challenges arise: the Inventory problem and the Interpol problem.
9/2/21: The challenge of engineering personalized content
How content personalization systems actually work in 2021
8.26.21: All the kinds of personalization, defined.
If you think you may start a directory one day, Airtable is a great place for all that info, as well as anything else you could store in a jacked-up spreadsheet.
The words we publish and hold up for peer review remain the best representation of our brains at work in the digital world. A published paper is the best way to look closely at the foundational assumptions of LLMs. And those begin with pop culture.
Transformers take static vector embeddings, which assign single values to every token, and expand their context, nearly simultaneously as they process the context of every other word in the sentence. But who cares, let's listen to a pop song!
How to understand tokens and vector embeddings, for word people.
Even in the face of "black box" algorithms, the history of artificial intelligence—natural language processing, more specifically—has left plenty of clues. While we can't understand the full equation, we can see how building blocks create common patterns in how current algorithms process language.