The content professional's guide to choosing software
Start with your needs and move forward: Choose your content software stack like a pro.
Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
343 posts by
Author since 2019
The present is blinding enough
2021 reflections and 2022 resolutions
How to use algorithmic and audience data to build content pillars
Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.
CT No.106: Audience feedback birthday edition
Complete the 2022 Content Technologist survey.
Spotify Wrapped 2021: The best working example of AI content at scale
Why I love Wrapped day: seeing how Spotify's machine learning has evolved over time. Read my notes on this year's release.
Content pillars: The next evolution of impactful branded content strategy
If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.
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