Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

364 posts

Make gun control a business issue

What Americans can do to support gun control measures besides just vote

AI & Algorithms

Debunking the myth of feeding the beast

What really works to make digital content successful? Realistic strategies for posting and navigating algorithms.

Content Strategy

How often should your business publish content?

The answer: you don't need to publish web content nearly as often as you think.

content design

Summer reading for content designers

Looking for new books on content design and communications theory? Here's my reference bookshelf.

Search & Discovery

Meta title tag best practices: Covering Google's recent changes

For more than a decade, Google displayed whatever you wrote as a meta title tag, even as it revised your meta descriptions and pulled feature snippets out of context. Read about the recent changes to Title Tags.

distribution

A guide to persistent website hits: Managing the articles that drive SEO traffic year over year

Persistent website content hits can drive high-quality traffic and new audience members for years, if you know how to manage them. Here's some strategies to keep that high-quality content.