Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
Content powers many businesses, but decision-making about content strategy is rarely elevated to the leadership level. These five continua will directly connect content strategy decisions with budget fluctuations and tangible results.
Content powers many businesses, but decision-making about content strategy is rarely elevated to the leadership level. These five continua will directly connect content strategy decisions with budget fluctuations and tangible results.
A team-oriented thought-starter, brand new courses, and oodles of links and resources for your team
How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?
How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?
Happy new year! It's four days into 2024, and if you are like me, your body is sore from all the new workouts you've been adding to your routine. The Content Technologist is on our new biweekly publishing schedule—that means every other week, not twice...
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
