Deborah Carver

When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?

When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?

Closing out content administration month, the chum bucket takes LinkedIn, and a content analytics job worth one million dollars

Nestled between strategy and production, content administration provides the necessary legal, budgetary, structural, and forecasting functions for content of all types to succeed in corporate environments.

Events next week! An intro to content administration! And the difference between the tech and media approaches to the content business

With data science and algorithms being panned into binary, good-versus-bad narratives, where can we find clarity and room to experiment?