Deborah Carver

This week's issue is a re-run of one of my favorite classic Content Technologist explainers. Originally published in February 2022, this post was inspired by a client who asked, simply, where was the source of the keywords I provided. Since writing this post two years ago, I&

Do you know what language your audience is using? Do you know how to organize and position that keyword research to match your human-created, idea-rich content with your audience's needs?

When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?

When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?

Closing out content administration month, the chum bucket takes LinkedIn, and a content analytics job worth one million dollars

Nestled between strategy and production, content administration provides the necessary legal, budgetary, structural, and forecasting functions for content of all types to succeed in corporate environments.