Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?
Nestled between strategy and production, content administration provides the necessary legal, budgetary, structural, and forecasting functions for content of all types to succeed in corporate environments.