The downfalls of content performance KPIs
KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.
UX
Discussing user experience (UX) within the digital content and marketing industry.
A short-term Substack review
You know what Substack does. Like Blogger and Wordpress and Tumblr, Substack is a way of life. Read The Content Technologist review.
How SEO makes content better: A personal history
SEO brings more audience feedback into content production -- and that's a good thing. Here's why I still believe that SEO improves content.
Digital marketing agencies in the era of accountability
Why is "Stop Hate for Profit" led by brands and not the expert agencies who convinced those brands to get into Facebook marketing in the first place?
A mockup tool for better design systems: Figma review
Figma is becoming the most popular collaborative digital prototyping and design tool. Read The Content Technologist review.
Best practices for business websites in the 2020s
A website is the full experience of your business, represented digitally. What should be on your business's website in the 2020s?
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