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Why you need a brand voice style guide — and how to make it happen
Brand voice isn't just a few words that describe how content sounds. Take these steps to define and amplify your brand to your audience.
style guides
7 posts
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How to edit AI-generated text content
Machine-generated language can get you started, but the qualities that make writing resonant with audiences require a human touch. That’s where you come in, content strategist.
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Internet business writing tips #3: Insight vs. observation and other troublesome word pairs
What's the difference between an anomaly and an outlier? How do you best leverage the word "leverage"? Check out these troublesome business writing word pairs.
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Internet business writing tips #2: The case for shorter sentences
Y'all need to write shorter sentences. Here's what to cut from your business writing and why.
Free members
Internet business writing tip #1: "This is" weak prose
Why "this is" is uninspired writing, despite its popularity in the newsletterverse.