How do you apply structure to creative work? These articles explore information architecture, markup, metadata and other structures that we need to consume and find content online.
No matter how you design your navigation, no matter the testing you’ve executed, no matter the data you’ve relied on, some user will insist that you designed your menu wrong.
Clearscope enables SEO-focused content creators to understand the exact words and phrases that Google uses to build its entities. Read The Content Technologist's review of Clearscope.
With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.
