SEO

76 posts from SEO See another: essays, the business of content, web

January 29, 2021 by dc in Strategy

The bright new keyword research tool: Mangools review

Mangools is an inexpensive but robust keyword and SEO research tool. Read The Content Technologist review.

Members December 9, 2020 by dc in Administration

The best content, marketing and creative newsletters: 2021 blogroll

For those of us who grew up on the internet, the newsletter glut feels a bit like the early days of blogging, where everyone had a platform and a perspective. Here are my favorites.

Members December 8, 2020 by dc

A guide to SEO resources for all levels in 2021

All essays and reviews about SEO from The Content Technologist — plus some outside resources — organized by skill level and topic

November 5, 2020 by dc

Substack v. Ghost: What's better for SEO and UX?

One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?

October 22, 2020 by dc

The gold standard in web crawlers: Screaming Frog review

Screaming Frog does its job quickly, with few frills. Why would you need a fancier web crawler?

October 22, 2020 by dc

Combatting zombie links: Fixing 404s and 301s like an SEO

Two main types of zombies afflict the common website: 404 errors and 301 redirects. Here's how to kill them.

Spotlight Strategy

When words and math collide: Old-school tried and true language processing algorithms

a house with a white picket fence with a leafy fall lawn

The front door to discovery: How natural language processing is the key to visibility in LLMs

CT No.238: Language is the technology

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.

SEO