newsletter

95 posts from newsletter See another: essays, the business of content, web

Members August 26, 2021 by dc in newsletter

CT No. 92: Personalization, segmentation, or find-and-replace?

8.26.21: All the kinds of personalization, defined.

Paid members August 19, 2021 by dc

CT No.91: Put this in your deck and pitch it

8.19.21. It's pitch season, froshies. Plus a review of a web 2.0 classic.

July 8, 2021 by dc in newsletter

CT No.87: The future of SEO. And I'm hiring (!?!)

Self-promotion was never my strength.

Paid members June 10, 2021 by dc in newsletter

CT No.85: Power outage

6.10.21: Summery playlists in lieu of real content

Members May 27, 2021 by dc in newsletter

CT No.83: Reflections on peace, fear and violence in Minneapolis

5.27.21: An essay about the murder of George Floyd, violence and policing

Paid members May 13, 2021 by dc in measurement

CT No.81: Are your ads/PR working? Organic data has an answer

5.13.21: Measuring brand awareness, my favorite subscription-focused ESP, and the iPhone privacy referendum

Spotlight newsletter

CT No.249: Weathering the sea change

CT No.248: Robots read text, not subtext

And other insights for developing content in the new era of AI-powered search

CT No. 247: For the rage monkeys and the print nerds

A holiday gift guide for the content professionals in your life

CT No.245: Billy Joel mathletics

Query fan-out is a new term for what's long been a bedrock of keyword-based language processing: the nouns are central to understanding the user's intent.

CT No.244: Explicating "attention" in LLMs

The words we publish and hold up for peer review remain the best representation of our brains at work in the digital world. A published paper is the best way to look closely at the foundational assumptions of LLMs. And those begin with pop culture.