CT No.82: Announcing the content designer's toolkit
5.20.21: Submit your favorite content design software nominations! Say hi and ask for advice on Fridays + a couple of links.
5.20.21: Submit your favorite content design software nominations! Say hi and ask for advice on Fridays + a couple of links.
5.13.21: Measuring brand awareness, my favorite subscription-focused ESP, and the iPhone privacy referendum
5.6.21: The ultimate guide to branded SEO, a review of my favorite media monitoring software, and some deeply heady links
4.29.21: Basecamp's woes shouldn't be your Basecamp-loving team's; time tracking is the secret to your content business; the complete guide to cumulative layout shift and more.
4.22.21: Why your content strategist grumbles when you say the phrase "landing page", an amazing no-code web design tool, and a case study on capturing a Gen Z voice in a fintech app
4.15.21: Black lives matter, always; picking a content management system; a review of Squarespace; and a few links
And other insights for developing content in the new era of AI-powered search
A holiday gift guide for the content professionals in your life
Query fan-out is a new term for what's long been a bedrock of keyword-based language processing: the nouns are central to understanding the user's intent.
The words we publish and hold up for peer review remain the best representation of our brains at work in the digital world. A published paper is the best way to look closely at the foundational assumptions of LLMs. And those begin with pop culture.