natural language processing

29 posts

The facts of lore: What happens when the most reputable information on the internet is about fiction?

The facts of lore: What happens when the most reputable information on the internet is about fiction?

Sometimes, mid-planning, you'll hear something like, "We have to build out an entirely new content campaign that doesn't fit into our existing plan or budget because Wolverine is Canadian and his skeleton is infused with adamantine."

Should I let Perplexity crawl my content? Pitting legacy media intellectual property standards against AI discoverability

Should I let Perplexity crawl my content? Pitting legacy media intellectual property standards against AI discoverability

Should I, as a website publisher, be angry that an AI summary engine includes my content in its index? Or should I not be so precious about my intellectual property? Here's how I'm making that data-driven decision.

Keyword research: Our best explainers, deep dives, and curated outside resources

With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.

Parrots are not stochastic and neither are you

Collage of parrots and mathematical formulas by Arikia Millikan

Like humans, parrots comprehend. They understand options and make choices based on comprehension. While the stochastic output of an LLM can seem like an entity deciding or exercising creative thought patterns, it’s just an algorithm running on a computer.

Challenge accepted: ChatGPT's AI-generated content vs. high-quality writing

Challenge accepted: ChatGPT's AI-generated content vs. high-quality writing

What ChatGPT does well is provide examples of bad writing, ad nauseam. But it's also part of a more helpful AI-powered trend.

What is Google's Helpful Content update? And why should we quit creating "SEO content"

What is Google's Helpful Content update? And why should we quit creating "SEO content"

Here are ten clear steps to ensure the content on your website is considered helpful by algorithms and humans.

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