Redefining content strategy: Matching business needs with audience behaviors
How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?
industry standards
72 posts from industry standards
“Content” isn’t the enemy: Keeping content creative, not generative
Publisher Deborah Carver steps into the ring to weigh on recent media criticism of the word "content," suggesting that the budgets allocated to content production and the possibilities of generating "form" with AI should be where our attention lies.
The power of brand voice at Bookshop.org
How does good brand voice work to reflect a company's values and attract customers at the same time? Take some hints from the masters at Bookshop.org
Our 2023 tech stack
It’s the annual “here’s how I build content and research client work” tool stack issue. Peep The Content Technologist's tool stack in 2023.
Your social media engagement died. Can you resurrect it?
Automation killed the social media star. How can creators embrace evolving social media algorithms without chasing their audience away?
A UX mind-shift for website publishing: Consider reader experience
In the rising world of automation and content proliferation, where search engines are already experimenting with embedding generative AI in their results, how do creators and businesses stand out? Reader experience may just hold the answer.
CT No.238: Language is the technology
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
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