industry standards

74 posts from industry standards

May 14, 2020 by dc in Strategy

Does your website actually need a blog?

Why are we still building websites with blogs tacked on at the end? Are blogs really good for SEO?

Members March 19, 2020 by dc

How did we optimize for the pandemic? [03/19/20]

In optimization school, we are explicitly told not to optimize toward Quality Score. We are told to optimize toward conversions, or conversion rate, taking into account cost-per-conversion. But really, we are optimizing toward profit.

Members March 5, 2020 by dc in Administration

What's more trustworthy: Garbage language or a Google algorithm?

Should we all chill out about workplace culture jargon and focus on decoding the algorithms that make our lives weird?

February 13, 2020 by dc

Grammar and style, automated: Writer (fka Qordoba) review

Qordoba is a content governance tool that enables custom style and branding guidelines across an organization. Read The Content Technologist review.

February 13, 2020 by dc

Should you trust AI to write your content?

What we call “artificial intelligence” or “AI” is a generalized term for machine learning and natural language processing. How does AI compare to human writers?

February 6, 2020 by dc

Best practices for content-driven email in 2020

Here’s what I tell clients and people who want to learn more about writing an email newsletter.

Spotlight Strategy

When words and math collide: Old-school tried and true language processing algorithms

a house with a white picket fence with a leafy fall lawn

The front door to discovery: How natural language processing is the key to visibility in LLMs

CT No.238: Language is the technology

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.