essays

Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.

171 posts from essays See another: the business of content, web, newsletter-archive

Members January 30, 2020 by dc in Strategy

What will Quibi's content innovation be?

Quibi has Kermit the Frog dreams of content revolutions.

Members January 16, 2020 by dc in Production

The only SEO/UX/web writing tip you need

Naming anything is a risk. What if you use the wrong word? What if someone questions your name? What if your name takes on a life of its own?

January 2, 2020 by dc

The 5-step SEO and content website health check

Five in-depth checks to benchmark and measure your content performance, email health, brand visibility and more. Repeat as often as needed.

December 19, 2019 by dc

How to measure content performance without traffic metrics like pageviews or sessions

Pageviews suck. Sessions aren't much better. How will you measure content better in the 2020s?

December 12, 2019 by dc

The 12 most innovative content formats of the 2010s

Let’s consider the bits of content that make our world delightful and useful — the top 12 innovations in content tech from 2010-2019.

November 28, 2019 by dc

The problem with Authority in SEO

In the SEO world we are concerned with Authority. This essay explores how SEO authority is built and recorded.

Spotlight Strategy

When words and math collide: Old-school tried and true language processing algorithms

a house with a white picket fence with a leafy fall lawn

The front door to discovery: How natural language processing is the key to visibility in LLMs

CT No.238: Language is the technology

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.