The downfalls of content performance KPIs
KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.
content intelligence
73 posts from content intelligence
Is Google a good place to find resources about social activism and anti-racism?
What to consider if you're telling a friend to "just google it" when you're addressing a difficult concept like systemic racism or redlining
How to diversify your algorithmic Spotify playlists
Do you want to listen to different kinds of artists on Spotify and simultaneously raise a middle finger to systemic racism? Here's how.
How coronavirus crisis affected SEO marketing content
Queries with COVID-related terms are either being managed directly by people or they’re processed by a separate algorithm. Let's explore.
Content intelligence software, compared: Ceralytics vs. ClearScope vs. MarketMuse
A review of content intelligence software MarketMuse, compared with similar software Ceralytics and ClearScope.
Language processing formulas and algorithms for the non-mathematically oriented
Language processing formulas break complex text down into component parts and assign meaning, identifying the statistical likelihood that one word or another will occur in relation to another.
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