How to measure content performance without traffic metrics like pageviews or sessions
Pageviews suck. Sessions aren't much better. How will you measure content better in the 2020s?
content intelligence
70 posts from content intelligence
An enterprise platform for obsessive content and design testing: VWO review
VWO makes the process of A/B testing website and app content fairly simple, providing easy WYSIWYG solutions for many visual website changes. Read The Content Technologist review.
The 12 most innovative content formats of the 2010s
Let’s consider the bits of content that make our world delightful and useful — the top 12 innovations in content tech from 2010-2019.
How search and content recommendation algorithms work
You're right to be skeptical of organic search algorithms. But it's also helpful to have an awareness of their very human characteristics. Here's how search and content algorithms work, broken down for the non-experts.
Grading the extreme complexity of search appearance: Morningscore review
Morningscore provides entry- to intermediate-level SEO analysis and tracking functionality, assigning websites a score based on organic search rankings and visibility. Read The Content Technologist review.
If Likes are gone, what you should measure on Instagram?
How should you measure Instagram when Likes are gone? Read about some engagement metrics that tell you the real story.
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