content intelligence

You're right to be skeptical of organic search algorithms. But it's also helpful to have an awareness of their very human characteristics. Here's how search and content algorithms work, broken down for the non-experts.

Morningscore provides entry- to intermediate-level SEO analysis and tracking functionality, assigning websites a score based on organic search rankings and visibility. Read The Content Technologist review.

How should you measure Instagram when Likes are gone? Read about some engagement metrics that tell you the real story.

If you feel your content business is not reaching the goals you set, you need to make a goal to be a true, active listener. Here are some tips to get started.

Five ideas for content tools that don't exist at the time of writing. Maybe they are good? Probably not.

If you create content, Buzzsumo should be the first place you visit to find out how audiences and thought leaders discuss and share your topic.