The downfalls of content performance KPIs
KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.
content analytics
Content performance measurement is difficult for marketers and publishers alike. Let's get beyond traffic, likes and pageviews and dive into metrics that matter.
63 posts from content analytics
Is targeting an "affluent" audience racist?
One way to democratize the media: Know when to use behavioral data and when to use demographic data in audience development.
Does your website actually need a blog?
Why are we still building websites with blogs tacked on at the end? Are blogs really good for SEO?
Audience research for the 2020s: SparkToro review
SparkToro is an audience research tool for the era of creators, influencers and podcasts. Read the Content Technologist review.
Changing news habits in April 2020: Succession, scale and measurement
“I’m giving the audience what they want,” says every media executive I’ve ever met or seen speak, in one way or another. But during the COVID-19 pandemic, our news habits shifted.
Web content performance at the beginning of the COVID-19 pandemic
Shortly after the start of the COVID-19 pandemic, web traffic plunged. This post summarizes traffic trends at the beginning of the first lockdown.
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