Content performance measurement is difficult for marketers and publishers alike. Let's get beyond traffic, likes and pageviews and dive into metrics that matter.
GSC Insights is an automated dashboard with content-focused data from both Search Console and Google Analytics, along with some brand new data that Google has never before offered as a default calculation.
KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.
One way to democratize the media: Know when to use behavioral data and when to use demographic data in audience development.
Why are we still building websites with blogs tacked on at the end? Are blogs really good for SEO?
SparkToro is an audience research tool for the era of creators, influencers and podcasts. Read the Content Technologist review.
“I’m giving the audience what they want,” says every media executive I’ve ever met or seen speak, in one way or another. But during the COVID-19 pandemic, our news habits shifted.