The Business of Content

The needs of digital content businesses in late capitalism differ starkly from legacy publishing models. Explore how automation, ad-supported media, subscription culture and publishing culture are changing drastically in the 2020s.

66 posts

Setting the stage for content project success: Best practices for a strong kickoff meeting

Setting the stage for content project success: Best practices for a strong kickoff meeting

Leave every participant with a clear understanding of what the team aims to accomplish. However, reaching that point involves research and stakeholder input. Check out our tips for running kickass kickoffs.

On iteration: Why digital business folks and content producers don’t always see eye-to-eye

On iteration: Why digital business folks and content producers don’t always see eye-to-eye

Iteration is a repetition of a process to solve a specific problem, and it’s a big part of how machine learning algorithms are developed. But the way devs and data scientists think about iteration doesn’t always match with editorial and entertainment industry production methodologies and norms.

AI tools for professional writers: How to prompt, what to build, and what to avoid

An illustration of a robot with a human face and hands using a geometric compass.

Generative AI has the immense power to transform content production. After testing out many of the tools generally available, I’ve identified the best ways that writers can use popular AI writing generation tools for ideation, support, and research.

Fashioning content strategy for the metaverse

The Gucci Garden Experience on Roblox. (Photo credit: Lifestyle Asia Singapore)

Understanding the what, why, and how of fashion’s investments in the metaverse from a content strategy perspective provides a rich source of case studies, best practices, and competitive research for business decision makers and strategists alike.

AI Art, Metadata, and Copyright Law

"Garfield in the style of Roz Chast," generated in Midjourney with a prompt by Sam Thielman.

If an AI art-generator company creates a program that can download images at scale and then mash them all together at an end-user’s command, creating endless iterations of digital images "in the style of the Blue period," we'll soon have a much larger database with even more images tagged "Picasso."

How to gracefully incorporate PhDs into a corporate UX research team

How to gracefully incorporate PhDs into a corporate UX research team

PhDs often experience culture shock in the rapid-growth business world where it’s okay to “move fast and break things.” However, stakeholders are not necessarily prepared for deep questions and methodology.

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