
How to measure content performance without traffic metrics like pageviews or sessions
Pageviews suck. Sessions aren't much better. How will you measure content better in the 2020s?
The needs of digital content businesses in late capitalism differ starkly from legacy publishing models. Explore how automation, ad-supported media, subscription culture and publishing culture are changing drastically in the 2020s.
Pageviews suck. Sessions aren't much better. How will you measure content better in the 2020s?
The talented developers at Postlight put together a handy tool to help you understand what your needs will be for the website RFP process. Read The Content Technologist review.
Ghost is an open-source content management system that is clearly inspired by the best features of Wordpress. Read The Content Technologist review.
I fear private equity firms and venture capitalists who rightly think that there is good business in media, but who think that is a game of margin-shifting, tweaking algorithms and P&Ls.
If you feel your content business is not reaching the goals you set, you need to make a goal to be a true, active listener. Here are some tips to get started.
A competitive mindset is endemic in the media and agency businesses where I’ve worked in the past. How can your content business get over competition?