AI

AI takes on a variety of meanings in content technology. Read more about the language algorithms, natural language processing, and machine learning that affects how content is organized and optimized.

Latest stories

46 posts

Strategy

Redefining search intent: Is a Google killer really in our midst?

It’s easy to critique Google and SEO if you don’t know how it can help a site with quality content. But hunger for the next big thing can steer users elsewhere. Why is everyone looking for a Google killer?

Production

How to edit AI-generated text content

Machine-generated language can get you started, but the qualities that make writing resonant with audiences require a human touch. That’s where you come in, content strategist.

Mass-produced iteration vs. collaborative auteurs: The Wahlburgers–First Cow continuum

As we exit 2022 and enter into our new world of "generative AI," I recommend establishing a new framework for content evaluation: The Wahlburgers–First Cow continuum.

Challenge accepted: ChatGPT's AI-generated content vs. high-quality writing

What ChatGPT does well is provide examples of bad writing, ad nauseam. But it's also part of a more helpful AI-powered trend.

What is Google's Helpful Content update? And why should we quit creating "SEO content"

Here are ten clear steps to ensure the content on your website is considered helpful by algorithms and humans.

distribution

Debunking the myth of feeding the beast

What really works to make digital content successful? Realistic strategies for posting and navigating algorithms.

AI