How content excels with creative organizational design
Whether you know it or not, your next big campaign hinges on the technical concepts behind culture-making: organizational design. Dive into how design can ferment culture.
Vicky Gu
Vicky Gu is an editor and strategist based in Brooklyn, with roots in Dallas, DC, and Shanghai. She's led brand and editorial strategy for companies spanning the Fortune 500 to bootstrapped startups.
3 posts by
Author since 2023
Keep brands weird: The research framework for exceptional data-driven content
If you’re feeding yourself the same inputs as everyone else, you run the risk of homogenous, bland, boring content. This content research framework will help you find the right data.
Why content strategists should add visual concepting software to their toolkits
Visual concepting tools have branched into the strategy, brand, and content disciplines. They present rich canvases to communicate vision, a far cry from algorithms that fill content templates.
CT No.238: Language is the technology
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
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