Why there's no such thing as "healthy competition" in digital content
A competitive mindset is endemic in the media and agency businesses where I’ve worked in the past. How can your content business get over competition?
Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
348 posts by
Author since 2019
Tracking the conversation: MediaCloud review
MediaCloud is a research tool to help journalists, marketers and content developers understand how media covers a topic over time. Read The Content Technologist review.
How to optimize gifs on Giphy
Gifs have changed conversation and online communication. Here's how to optimize for the most popular gif search engine, Giphy.
A/B testing for better search visibility: Rank Science review
RankScience is an A/B testing tool for SEO snippets and structure. Read The Content Technologist review.
On the MIT Media Lab, Joichi Ito and the funding of innovation
We need to talk about what enables the kind of behavior that minimizes others’ autonomy.
What You See Is What You Get In Your Promotions Folder: Bee email design software review
Bee is a drag-and-drop email template design software. Should you use it?
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