Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
“I’m giving the audience what they want,” says every media executive I’ve ever met or seen speak, in one way or another. But during the COVID-19 pandemic, our news habits shifted.
I’ve used Bella Scena for calendar and to-do list management for several months now, and swear by it. Its calendar integrations and to-dos that make me feel so accomplished and organized.
In optimization school, we are explicitly told not to optimize toward Quality Score. We are told to optimize toward conversions, or conversion rate, taking into account cost-per-conversion. But really, we are optimizing toward profit.
![How did we optimize for the pandemic? [03/19/20]](/content/images/size/w600/format/webp/2022/09/isaac-quesada-sij6sAnEtYE-unsplash.jpeg)
