Deborah Carver

Shortly after the start of the COVID-19 pandemic, web traffic plunged. This post summarizes traffic trends at the beginning of the first lockdown.

What stories do we tell ourselves when we have no idea what the ending will be?

I’ve used Bella Scena for calendar and to-do list management for several months now, and swear by it. Its calendar integrations and to-dos that make me feel so accomplished and organized.

In optimization school, we are explicitly told not to optimize toward Quality Score. We are told to optimize toward conversions, or conversion rate, taking into account cost-per-conversion. But really, we are optimizing toward profit.

One day writers will no longer use Microsoft Word -- and that day can't come soon enough! Ulysses is one of several better options for writers.

What worked for your website in 2010 will likely not work in the 2020s. Here's a user-centered, UX- and SEO-focused website redesign research process that works.