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Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

361 posts

Web content performance at the beginning of the COVID-19 pandemic

Web content performance at the beginning of the COVID-19 pandemic

Shortly after the start of the COVID-19 pandemic, web traffic plunged. This post summarizes traffic trends at the beginning of the first lockdown.

Narrative theory in the middle of a pandemic

Narrative theory in the middle of a pandemic

What stories do we tell ourselves when we have no idea what the ending will be?

Calendar management amid hard times: Bella Scena review

Calendar management amid hard times: Bella Scena review

I’ve used Bella Scena for calendar and to-do list management for several months now, and swear by it. Its calendar integrations and to-dos that make me feel so accomplished and organized.

How did we optimize for the pandemic? [03/19/20]

How did we optimize for the pandemic? [03/19/20]

In optimization school, we are explicitly told not to optimize toward Quality Score. We are told to optimize toward conversions, or conversion rate, taking into account cost-per-conversion. But really, we are optimizing toward profit.

A writing app to discourage distraction: Ulysses review

A writing app to discourage distraction: Ulysses review

One day writers will no longer use Microsoft Word -- and that day can't come soon enough! Ulysses is one of several better options for writers.

My website redesign research process

My website redesign research process

What worked for your website in 2010 will likely not work in the 2020s. Here's a user-centered, UX- and SEO-focused website redesign research process that works.

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