Google Analytics 4: What content strategists and analysts need to know
Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.
Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
356 posts by
Author since 2019
The bridge between product UX writers and developers: Strings review
Strings is a tool to improve the process of user experience/product writing. Read The Content Technologist review.
Banner ads, user experience and core web vitals
Navigating the bad banner ads of old recipe websites
October 2020 horrorshow!
An introduction to four horror-themed posts in a celebration of Halloween
Interactive content tools for limited resources: ExCo review
ExCo builds visually appealing embeddable interactive content without the help of a developer. Read my review.
Planning to build trust through content in 2021
At the intersection of content, media and technology, we’re in a unique position to ensure facts are correct. What can we do to plan for the future?
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