CT No.83: Reflections on peace, fear and violence in Minneapolis
5.27.21: An essay about the murder of George Floyd, violence and policing
Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
356 posts by
Author since 2019
CT No.82: Announcing the content designer's toolkit
5.20.21: Submit your favorite content design software nominations! Say hi and ask for advice on Fridays + a couple of links.
How to measure brand lift using Google Search Console
Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.
The ESP and marketing toolkit for small subscription-based businesses: ConvertKit review
ConvertKit is an excellent ESP for subscription-focused businesses growing a product offering alongside their mailing list.
CT No.81: Are your ads/PR working? Organic data has an answer
5.13.21: Measuring brand awareness, my favorite subscription-focused ESP, and the iPhone privacy referendum
The ultimate guide to better branded SEO in only 5 steps
Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.
CT No.252: A five-alarm fire is not rage-bait.
A plea for help to end the violence in Minnesota
CT No.251: Prioritizing during an extended crisis
An update from Minneapolis
CT No.250: In praise of good trolls
On the smartest SEO and accessibility expert I knew
CT No.249: Weathering the sea change
Where I'm placing my bets and where I'm walking away
Processing your application...
Please check your inbox and click the link to confirm your subscription.
There was an error sending the email