Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

362 posts

newsletter

CT No.83: Reflections on peace, fear and violence in Minneapolis

5.27.21: An essay about the murder of George Floyd, violence and policing

newsletter-archive

CT No.82: Announcing the content designer's toolkit

5.20.21: Submit your favorite content design software nominations! Say hi and ask for advice on Fridays + a couple of links.

Search & Discovery

How to measure brand lift using Google Search Console

Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.

The ESP and marketing toolkit for small subscription-based businesses: ConvertKit review

ConvertKit is an excellent ESP for subscription-focused businesses growing a product offering alongside their mailing list.

newsletter

CT No.81: Are your ads/PR working? Organic data has an answer

5.13.21: Measuring brand awareness, my favorite subscription-focused ESP, and the iPhone privacy referendum