Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

361 posts

newsletter-archive

CT No.82: Announcing the content designer's toolkit

5.20.21: Submit your favorite content design software nominations! Say hi and ask for advice on Fridays + a couple of links.

How to measure brand lift using Google Search Console

Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.

The ESP and marketing toolkit for small subscription-based businesses: ConvertKit review

ConvertKit is an excellent ESP for subscription-focused businesses growing a product offering alongside their mailing list.

newsletter

CT No.81: Are your ads/PR working? Organic data has an answer

5.13.21: Measuring brand awareness, my favorite subscription-focused ESP, and the iPhone privacy referendum

Analytics

The ultimate guide to better branded SEO in only 5 steps

Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.

Affordable media monitoring for brands of all sizes: Brand24

Good media monitoring software is hard to find. Here's why I choose Brand24 for myself and my clients.