Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

364 posts

Information Architecture

In-line linking and our intentional web

Links are the building blocks of the web. Revisit your linking best practices in the context of 2020s digital behavior.

CT No.84: Reconsidering the humble but mighty hyperlink

6.3.21: A reconsideration of linking strategies, a new analytics tool, and cave painting epistemology

newsletter

CT No.83: Reflections on peace, fear and violence in Minneapolis

5.27.21: An essay about the murder of George Floyd, violence and policing

newsletter-archive

CT No.82: Announcing the content designer's toolkit

5.20.21: Submit your favorite content design software nominations! Say hi and ask for advice on Fridays + a couple of links.

Search & Discovery

How to measure brand lift using Google Search Console

Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.

The ESP and marketing toolkit for small subscription-based businesses: ConvertKit review

ConvertKit is an excellent ESP for subscription-focused businesses growing a product offering alongside their mailing list.