CT No.84: Reconsidering the humble but mighty hyperlink
6.3.21: A reconsideration of linking strategies, a new analytics tool, and cave painting epistemology
Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
345 posts by
Author since 2019
CT No.83: Reflections on peace, fear and violence in Minneapolis
5.27.21: An essay about the murder of George Floyd, violence and policing
CT No.82: Announcing the content designer's toolkit
5.20.21: Submit your favorite content design software nominations! Say hi and ask for advice on Fridays + a couple of links.
How to measure brand lift using Google Search Console
Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.
The ESP and marketing toolkit for small subscription-based businesses: ConvertKit review
ConvertKit is an excellent ESP for subscription-focused businesses growing a product offering alongside their mailing list.
CT No.81: Are your ads/PR working? Organic data has an answer
5.13.21: Measuring brand awareness, my favorite subscription-focused ESP, and the iPhone privacy referendum
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