Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

364 posts

Analytics

Commonly misread metrics: Time on page, session duration and engaged time

Session duration and engaged time are crucial performance metrics for content-rich websites. Learn why they're often misread.

AI & Algorithms

Redirection: The most necessary Wordpress plugin for site migrations

Redirection is a Wordpress plugin that manages bulk redirects. It's an amazing tool for SEO, and I wish more CMS had something similar. Read how it saved me last week.

newsletter-archive

CT No.90: Evaluating duration and time-engaged metrics

8.12.21. Understanding duration and page engagement metrics, the bestest ever Wordpress plugin and tech stack linkapalooza.

Audience & UX

Website trust signals in the misinformation age

A blonde woman dances in front of a band in the Eurythmics' "Would I Lie to You?" video

How do you show your audiences and search engine algorithms that your website is worth believing, quoting, showing up at the top of search results? Through trust signals.

newsletter-archive

CT No.89: Would I lie to you?

8.5.21: Build trust with your web content + links.

The Business of Content

My 2021 tech stack: Robust audience research and a slick SEO toolkit

I've made big changes to my tech stack in 2021. Check out what I'm using this year.