The Content Technologist is a hybrid. It's a publication written by one person, aka a blog/newsletter. It's also:
- an attempt to provide some decent editorial critique of the crowded and difficult-to-navigate marketing software space.
- education for foundational digital content concepts that are incredibly hard to conceive if you don't live and breathe them.
- a place to help me keep track of an industry that is changing so quickly.
- an extension of my academics, a study of the digital culture I've been steeped in since 1997.
- promotion for my consulting services.
In early 2022, my revenue was 94% from consulting services. In an effort to keep fees for my consulting clients manageable and support the readership on this website, in 2021 I shifted my policy on referral partnerships.
My current affiliate partnership policy:
- I partner with companies whose products & technology I support after a thorough review.
- I form partnerships with companies whose products I'm actively using, following or recommending to clients.
- I do not enter into blind reseller or partnership agreements. I establish a relationship with a tool or company long before I decide to become a partner.
- I don't partner with organizations whose values openly conflict with mine.
- I disclose all partnership considerations in both the newsletter and on the website.
- Partnership with a company is my highest form of recommendation.
- Affiliate revenue supports The Content Technologist's operating costs and growth,
If I am receiving commission from an affiliate link in a review, I will note it in a preamble. Otherwise, my reviews never link to affiliate marketing or referral programs.
When consulting and writing reviews, I deeply consider the missions and values I support.
I am pretty vocal about my politics in my newsletter, but in case you don't pick up on subtext:
- I try not to work with businesses that actively promote racist, sexist or environmentally damaging structural frameworks.
- I got my start working with big healthcare clients but I don't anymore work with them anymore. (I am all about healthtech trying to solve those big mangled problems, though.)
- I don't work with companies that knowingly work with ICE or white supremacists.
- I don't work with known harassers or abusers or the companies that continue to employ them, with the exception of Google and the other big tech unavoidables.
- I love doing work with businesses that promote and champion the ideas and actions of underrepresented groups.
- I 🙌 when clients say they want to be cognizant of privacy and ethical data collection. I love working with experimental big ideas.
I believe that networked and digital communications fundamentally make the world a more diverse, more beautiful place. I also believe that we need to be proactive and vocal about what we value.