The ultimate guide to better branded SEO in only 5 steps
Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.
How do you apply structure to creative work? These articles explore information architecture, markup, metadata and other structures that we need to consume and find content online.
32 posts from structured content
The tyranny of the landing page
"Drive traffic to the landing page" is the most time-worn of hastily considered digital marketing tactics. Here's why you should think a little bigger.
Choosing the best content management system in 2021
Headless, no-code, or enterprise? Answer these questions to before you choose a new content management system.
The 6 biggest challenges of redesigning this website
I'm not a web developer, but I know how to build websites. Read about my process for The Content Technologist's redesign.
CT No. 65: The obstacle course of a website redesign
Website redesign nitty gritty and technical details, a review of a proximity chat app, and links of the week
The gold standard in web crawlers: Screaming Frog review
Screaming Frog does its job quickly, with few frills. Why would you need a fancier web crawler?
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