Web content performance at the beginning of the COVID-19 pandemic
Shortly after the start of the COVID-19 pandemic, web traffic plunged. This post summarizes traffic trends at the beginning of the first lockdown.
data stories
53 posts from data stories
The best low-cost SEO software: SEMRush reviewed
SEMRush is a popular low-cost SEO software that gathers ranking, link and keyword data. Read The Content Technologist review.
In the tradition of other semi-informative line graphs: Pinterest Trends review
Pinterest, another giant repository of consumer taste data, released its Trends tool back in December. Much like its older, far wiser step-sibling, Google Trends, Pinterest Trends displays how consumer topics have historically trended on Pinterest. Cool, right?
The 5-step SEO and content website health check
Five in-depth checks to benchmark and measure your content performance, email health, brand visibility and more. Repeat as often as needed.
Content measurement for committed publishers: Parse.ly review
Parse.ly tries to distill the very real problem of Google Analytics confusion into a few basic metrics.
How to measure content performance without traffic metrics like pageviews or sessions
Pageviews suck. Sessions aren't much better. How will you measure content better in the 2020s?
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