content marketing - The Content Technologist (Page 7)

February 12, 2021 by deborah-carver

The new darling of content intelligence tools: Frase review

Frase is attracting attention as the newest content intelligence tool on the market. Read The Content Technologist review.

January 29, 2021 by deborah-carver

4 common content engagement analytics patterns that shed light on the lurkers

Want to learn more about how your audience engages with your content? Here are 3 Google Analytics setups and one email metric to watch.

January 22, 2021 by deborah-carver

First-party audience data collection 101: 5 methods to wrangle your owned data

What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.

Members January 21, 2021 by deborah-carver in newsletter

CT No. 70: Everyone’s invited to the first-party data party

1/21: First-party data collection 101, a free-to-use robust survey tool; and great stats on news consumption and audience trust.

January 15, 2021 by deborah-carver

Gathering audience data from your content

Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.

Members December 9, 2020 by deborah-carver

The best content, marketing and creative newsletters: 2021 blogroll

For those of us who grew up on the internet, the newsletter glut feels a bit like the early days of blogging, where everyone had a platform and a perspective. Here are my favorites.